The Psychology Behind Mobile Purse AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this resea
How Long Should An A/B Test Run
The Psychology Behind Mobile Wallet AdoptionRewards and benefits such as price cuts, cashback and commitment factors can be effective incentives for mobile pocketbook fostering. Nonetheless, the specific variables that drive mobile pocketbook fostering are still an enigma.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis,